STRATEGY Scheherazade, Christian Salmon
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product description
Description::Release: Multimedia.
Published in 2011.
ISBN: 978-86-7102-408-2.
Weight books 200.00.
Dimensions of the book: 24 x 16th
Number of pages: 110 is required.
Cover: paperback.
Script: Latin.
In the last two decades to unprecedented proportions has grown phenomenon that storytelling is introduced in large companies and political life. This topic is dedicated to the book Storytelling: Story or a story (Clio, 2010), and Scheherazade strategy is a continuation of her. While the book on storitelingu Christian Salmon mainly dealt narrative machinery in function of big business, in his latest book - The strategy of Scheherazade, he writes about the struggle for power conservation, but also the reasons for the loss of the same. This topic he broached in the previous book analyzing the election campaigns of George Bush and Nicolas Sarkozy, and is now evolving into 26 short chapters, modeled on Machiavelli's Prince, which handles most current cases of political marketing.
I chose the title because the political strategy of Scheherazade storiteling there only to prolong the already doomed political life and slowed the execution of the death sentence imposed by a king (or people) already pronounced against him. This is a guide on the journey through contaminated Hypermediacy democracy and survival manual in digital La Mancha, populated cyborgs, clowns and ghosts. Research chivalric myth of democracy preserved, posthumously, in the form of dreams, quotations and fabrication. The intersection of modern credulity ...
From the foreword by Christian Salmon.
Published in 2011.
ISBN: 978-86-7102-408-2.
Weight books 200.00.
Dimensions of the book: 24 x 16th
Number of pages: 110 is required.
Cover: paperback.
Script: Latin.
In the last two decades to unprecedented proportions has grown phenomenon that storytelling is introduced in large companies and political life. This topic is dedicated to the book Storytelling: Story or a story (Clio, 2010), and Scheherazade strategy is a continuation of her. While the book on storitelingu Christian Salmon mainly dealt narrative machinery in function of big business, in his latest book - The strategy of Scheherazade, he writes about the struggle for power conservation, but also the reasons for the loss of the same. This topic he broached in the previous book analyzing the election campaigns of George Bush and Nicolas Sarkozy, and is now evolving into 26 short chapters, modeled on Machiavelli's Prince, which handles most current cases of political marketing.
I chose the title because the political strategy of Scheherazade storiteling there only to prolong the already doomed political life and slowed the execution of the death sentence imposed by a king (or people) already pronounced against him. This is a guide on the journey through contaminated Hypermediacy democracy and survival manual in digital La Mancha, populated cyborgs, clowns and ghosts. Research chivalric myth of democracy preserved, posthumously, in the form of dreams, quotations and fabrication. The intersection of modern credulity ...
From the foreword by Christian Salmon.
Category:Books
Availability:Contact
Company:Izdavačka kuća CLIO
оцени од корисници
company profile
Izdavačka kuća CLIO
- Company introduction:Clio publishing company was founded in a time of the greatest social upheavals and political fractures at the end of the twentieth century with the basic idea that as part of their required reading editions created for the modern intellectual, establish solid supports free-thinking man who can constructively resist the devastating impact of the economic crisis and the disintegration of the value system. The publishing concept is characterized by a molded publications ranging from the world of fiction, history, anthropology, psychology, communication studies and media, management and marketing, ecology, essay writing, through the theory, history and criticism of artistic practice, to librarianship, museology and educational policies. By publishing books that are the result of modern knowledge and experience of different cultural and linguistic backgrounds, Clio seeks to participate actively in the reform of secondary and higher education improve these processes, as well as the professional development of teachers and managers of educational institutions. Consistent application of professional standards and respect the procedures in editorial work, employees and associates strive to provide exemplary examples of good editorial practice. As heirs of recognized professional experience, representatives of the house, at the invitation of the authorities, gave a certain contribution to the public debate about the preconditions of creating better conditions for the work of all institutions that are represented for the road book. They are developed and publicly presented the draft law on publishing, the proposal for the establishment of the National Book Centre, an initiative to organize Age books in Serbia, the recommended new principles with guidance for the purchase of books for the library. Begin are long-term projects internest, Library Plus, the Grail-library wonders, dealing with the improvement of the social role of libraries and educational cooperation, media institutions, artists and publishers.
- Contact Person Name:Jelena Petrović
- Address:Gospodar Jovanova 63
- Post Code:11000
- city:Beograd , Serbia
- Cell Phone #:00 381 2624334
- Telephone #:00 381 2624334
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