Social marketing, Philip Kotler, Ned Robert, Nancy R. Lee
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Description::Release: Marketing & Management.
Published in: 2009.
ISBN: 978-86-7102-331-3.
Weight books: 785.00.
Pages: 608th
Cover: hardcover.
Script: Latin.
Since the early seventies of the last century, first applied in the field of family planning, social marketing is, at the international and national levels, easily entered into various areas of social life. He now appears in the programs dealing with business, public health, formation of public opinion and environmental management.
Since there is still a need for more research and educating, the main purpose of the book is to contribute to the speedy development of the area. The authors show that social marketing is very powerful set of concepts and tools that can help us to tackle the social problems and unwanted forms of human behavior. The book summarizes all the necessary knowledge: key concepts, multiphase processes for the development of social marketing programs and practices. It is designed for marketing students, public employees, professionals in the field of social services.
Published in: 2009.
ISBN: 978-86-7102-331-3.
Weight books: 785.00.
Pages: 608th
Cover: hardcover.
Script: Latin.
Since the early seventies of the last century, first applied in the field of family planning, social marketing is, at the international and national levels, easily entered into various areas of social life. He now appears in the programs dealing with business, public health, formation of public opinion and environmental management.
Since there is still a need for more research and educating, the main purpose of the book is to contribute to the speedy development of the area. The authors show that social marketing is very powerful set of concepts and tools that can help us to tackle the social problems and unwanted forms of human behavior. The book summarizes all the necessary knowledge: key concepts, multiphase processes for the development of social marketing programs and practices. It is designed for marketing students, public employees, professionals in the field of social services.
Category:Books
Availability:Contact
Company:Izdavačka kuća CLIO
оцени од корисници
company profile
Izdavačka kuća CLIO
- Company introduction:Clio publishing company was founded in a time of the greatest social upheavals and political fractures at the end of the twentieth century with the basic idea that as part of their required reading editions created for the modern intellectual, establish solid supports free-thinking man who can constructively resist the devastating impact of the economic crisis and the disintegration of the value system. The publishing concept is characterized by a molded publications ranging from the world of fiction, history, anthropology, psychology, communication studies and media, management and marketing, ecology, essay writing, through the theory, history and criticism of artistic practice, to librarianship, museology and educational policies. By publishing books that are the result of modern knowledge and experience of different cultural and linguistic backgrounds, Clio seeks to participate actively in the reform of secondary and higher education improve these processes, as well as the professional development of teachers and managers of educational institutions. Consistent application of professional standards and respect the procedures in editorial work, employees and associates strive to provide exemplary examples of good editorial practice. As heirs of recognized professional experience, representatives of the house, at the invitation of the authorities, gave a certain contribution to the public debate about the preconditions of creating better conditions for the work of all institutions that are represented for the road book. They are developed and publicly presented the draft law on publishing, the proposal for the establishment of the National Book Centre, an initiative to organize Age books in Serbia, the recommended new principles with guidance for the purchase of books for the library. Begin are long-term projects internest, Library Plus, the Grail-library wonders, dealing with the improvement of the social role of libraries and educational cooperation, media institutions, artists and publishers.
- Contact Person Name:Jelena Petrović
- Address:Gospodar Jovanova 63
- Post Code:11000
- city:Beograd , Serbia
- Cell Phone #:00 381 2624334
- Telephone #:00 381 2624334
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