Mass communication, Rolend Lorimer
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product description
Description::Release: Multimedia.
Published: 1998.
Weight books 390.00.
Dimensions of the book: 22 X 13th
Pages: 329th
Cover: paperback.
Script: Latin.
It is a comprehensive comparative Introduction to modern mass communications. Apart from the theoretical framework given in the first two chapters ("Communication and Society", "Mass communication and modern society"), the book contains a very informative and clear presentation of the functioning of the mass media in developed societies of the world today and in all important aspects. To reveal the titles of other chapters: "Law and policy of mass communication", "The role of society", "Functions of journalists," "Technology and Communication", "The media and the public", "media content". In this way, portrays the largely complete and concrete picture of modern mass communication and mass media, with plenty of comparisons-made mostly on examples from the US, Canada, UK, France, Germany, Italy and the Scandinavian countries. Informativeness of this book contributes to that Lorimer at the end of each of the eight chapters provides a summary and a list of reference literature.
Published: 1998.
Weight books 390.00.
Dimensions of the book: 22 X 13th
Pages: 329th
Cover: paperback.
Script: Latin.
It is a comprehensive comparative Introduction to modern mass communications. Apart from the theoretical framework given in the first two chapters ("Communication and Society", "Mass communication and modern society"), the book contains a very informative and clear presentation of the functioning of the mass media in developed societies of the world today and in all important aspects. To reveal the titles of other chapters: "Law and policy of mass communication", "The role of society", "Functions of journalists," "Technology and Communication", "The media and the public", "media content". In this way, portrays the largely complete and concrete picture of modern mass communication and mass media, with plenty of comparisons-made mostly on examples from the US, Canada, UK, France, Germany, Italy and the Scandinavian countries. Informativeness of this book contributes to that Lorimer at the end of each of the eight chapters provides a summary and a list of reference literature.
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company profile
Izdavačka kuća CLIO
- Company introduction:Clio publishing company was founded in a time of the greatest social upheavals and political fractures at the end of the twentieth century with the basic idea that as part of their required reading editions created for the modern intellectual, establish solid supports free-thinking man who can constructively resist the devastating impact of the economic crisis and the disintegration of the value system. The publishing concept is characterized by a molded publications ranging from the world of fiction, history, anthropology, psychology, communication studies and media, management and marketing, ecology, essay writing, through the theory, history and criticism of artistic practice, to librarianship, museology and educational policies. By publishing books that are the result of modern knowledge and experience of different cultural and linguistic backgrounds, Clio seeks to participate actively in the reform of secondary and higher education improve these processes, as well as the professional development of teachers and managers of educational institutions. Consistent application of professional standards and respect the procedures in editorial work, employees and associates strive to provide exemplary examples of good editorial practice. As heirs of recognized professional experience, representatives of the house, at the invitation of the authorities, gave a certain contribution to the public debate about the preconditions of creating better conditions for the work of all institutions that are represented for the road book. They are developed and publicly presented the draft law on publishing, the proposal for the establishment of the National Book Centre, an initiative to organize Age books in Serbia, the recommended new principles with guidance for the purchase of books for the library. Begin are long-term projects internest, Library Plus, the Grail-library wonders, dealing with the improvement of the social role of libraries and educational cooperation, media institutions, artists and publishers.
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