MARKETING MANAGEMENT AND INFORMATION TECHNOLOGY, Keith Fletcher
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product description
Description::Release: Marketing & Management.
Published: 2003 certified.
ISBN: 86-7102-065-7.
Weight books 700.00.
Dimensions of the book: 21 x 14th
Pages: 532nd
Cover: Hardcover.
Script: Latin.
Understanding of information technology and its impact on consumers has a key importance for every company that wants to maintain its competitive position in the market.
Book Marketing Management and Information Technology enables easy acquisition and transfer of knowledge. In it are many examples and case studies that illustrate the material by applying it to real business problems and experience.
The first part deals with the nature of information technology and its importance in marketing strategy. In the second are given tasks marketing director - deciding on the product, promotion and distribution - with a special focus on marketing based on a database and establishing a relationship with the consumer.
Published: 2003 certified.
ISBN: 86-7102-065-7.
Weight books 700.00.
Dimensions of the book: 21 x 14th
Pages: 532nd
Cover: Hardcover.
Script: Latin.
Understanding of information technology and its impact on consumers has a key importance for every company that wants to maintain its competitive position in the market.
Book Marketing Management and Information Technology enables easy acquisition and transfer of knowledge. In it are many examples and case studies that illustrate the material by applying it to real business problems and experience.
The first part deals with the nature of information technology and its importance in marketing strategy. In the second are given tasks marketing director - deciding on the product, promotion and distribution - with a special focus on marketing based on a database and establishing a relationship with the consumer.
Category:Books
Availability:Contact
Company:Izdavačka kuća CLIO
оцени од корисници
company profile
Izdavačka kuća CLIO
- Company introduction:Clio publishing company was founded in a time of the greatest social upheavals and political fractures at the end of the twentieth century with the basic idea that as part of their required reading editions created for the modern intellectual, establish solid supports free-thinking man who can constructively resist the devastating impact of the economic crisis and the disintegration of the value system. The publishing concept is characterized by a molded publications ranging from the world of fiction, history, anthropology, psychology, communication studies and media, management and marketing, ecology, essay writing, through the theory, history and criticism of artistic practice, to librarianship, museology and educational policies. By publishing books that are the result of modern knowledge and experience of different cultural and linguistic backgrounds, Clio seeks to participate actively in the reform of secondary and higher education improve these processes, as well as the professional development of teachers and managers of educational institutions. Consistent application of professional standards and respect the procedures in editorial work, employees and associates strive to provide exemplary examples of good editorial practice. As heirs of recognized professional experience, representatives of the house, at the invitation of the authorities, gave a certain contribution to the public debate about the preconditions of creating better conditions for the work of all institutions that are represented for the road book. They are developed and publicly presented the draft law on publishing, the proposal for the establishment of the National Book Centre, an initiative to organize Age books in Serbia, the recommended new principles with guidance for the purchase of books for the library. Begin are long-term projects internest, Library Plus, the Grail-library wonders, dealing with the improvement of the social role of libraries and educational cooperation, media institutions, artists and publishers.
- Contact Person Name:Jelena Petrović
- Address:Gospodar Jovanova 63
- Post Code:11000
- city:Beograd , Serbia
- Cell Phone #:00 381 2624334
- Telephone #:00 381 2624334
- Geo Location:Show
