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JOURNALISM (second, revised edition), Ana Zagorac Keršer, Stefan Rus Mol


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  • Description::Release: Multimedia.
    Published: 2014.
    ISBN: 978-86-7102-457-0.
    Weight books: 444.00.
    Dimensions books: 24x16.
    Number of pages: 288.
    Cover: paperback.
    Script: Latin.
    Although the concept may be classified in textbooks, and the contents of the introductory text, the book "Journalism" is much more than that. Primarily dedicated to the craft of journalism and practice, it successfully combines journalistic experience and scientific knowledge in the field of journalism and communication.

    Stefan Rus Mol, professor of science communication at the University of Lugano, explains the modern trends of the journalist profession, in the context of global social development. Searching for dramatic changes to the professional level, the book itself and "lives the life of our time" and shows how multimedia, intranet and the Internet is changing journalism everyday.

    The author analyzes the connection of journalism and other related professions, such as public relations, as well as their impact. Considerable attention is paid to Stefan Rus Mol organizational aspects of journalistic work and talks about the editorial marketing and management, offering plenty of practical examples of highly developed countries.

    The second edition of this book in the Serbian language is supplemented by examples of local journalistic practice and the new data, which follow the technological, social and other changes relating to modern media.
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    Izdavačka kuća CLIO

    • Company introduction:Clio publishing company was founded in a time of the greatest social upheavals and political fractures at the end of the twentieth century with the basic idea that as part of their required reading editions created for the modern intellectual, establish solid supports free-thinking man who can constructively resist the devastating impact of the economic crisis and the disintegration of the value system. The publishing concept is characterized by a molded publications ranging from the world of fiction, history, anthropology, psychology, communication studies and media, management and marketing, ecology, essay writing, through the theory, history and criticism of artistic practice, to librarianship, museology and educational policies. By publishing books that are the result of modern knowledge and experience of different cultural and linguistic backgrounds, Clio seeks to participate actively in the reform of secondary and higher education improve these processes, as well as the professional development of teachers and managers of educational institutions. Consistent application of professional standards and respect the procedures in editorial work, employees and associates strive to provide exemplary examples of good editorial practice. As heirs of recognized professional experience, representatives of the house, at the invitation of the authorities, gave a certain contribution to the public debate about the preconditions of creating better conditions for the work of all institutions that are represented for the road book. They are developed and publicly presented the draft law on publishing, the proposal for the establishment of the National Book Centre, an initiative to organize Age books in Serbia, the recommended new principles with guidance for the purchase of books for the library. Begin are long-term projects internest, Library Plus, the Grail-library wonders, dealing with the improvement of the social role of libraries and educational cooperation, media institutions, artists and publishers.
    • Contact Person Name:Jelena Petrović
    • Address:Gospodar Jovanova 63
    • Post Code:11000
    • city:Beograd , Serbia
    • Cell Phone #:00 381 2624334
    • Telephone #:00 381 2624334
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