DESTINATIONS as a brand, By Annette Pritchard, Nigel Morgan, Roger Pride
|
- product description
- buyer feedback
- company profile
product description
Description::Release: Marketing & Management.
Published: 2015.
ISBN: 978-86-7102-454-9.
Weight books: 713.00.
Dimensions of the book: 24 x 17th
Number of pages: 439.
Cover: paperback.
Script: Latin.
Does the city have a certain appeal and reputation that truly deserve? Not always. It is very difficult to convince people to change their impressions, on which are desirable places to live, to work, to study or to relax, or even go anywhere it would be best to go on a day trip or exploring the cultural heritage.
Global competition has led many tourist destinations, from small resorts and spas to entire countries to adopt the branding techniques similar to those used by Coca-Cola, Nike or Sony to build a recognizable image and attract more visitors.
Focusing on a series of case studies across Europe, America, Africa, the Middle East and Asia Pacific, the authors of this book show us that branding aimed at clearly defined target groups, determined on the basis of research, and motivating potoršača, leading to a safe success.
Published: 2015.
ISBN: 978-86-7102-454-9.
Weight books: 713.00.
Dimensions of the book: 24 x 17th
Number of pages: 439.
Cover: paperback.
Script: Latin.
Does the city have a certain appeal and reputation that truly deserve? Not always. It is very difficult to convince people to change their impressions, on which are desirable places to live, to work, to study or to relax, or even go anywhere it would be best to go on a day trip or exploring the cultural heritage.
Global competition has led many tourist destinations, from small resorts and spas to entire countries to adopt the branding techniques similar to those used by Coca-Cola, Nike or Sony to build a recognizable image and attract more visitors.
Focusing on a series of case studies across Europe, America, Africa, the Middle East and Asia Pacific, the authors of this book show us that branding aimed at clearly defined target groups, determined on the basis of research, and motivating potoršača, leading to a safe success.
Category:Books
Availability:Contact
Company:Izdavačka kuća CLIO
оцени од корисници
company profile
Izdavačka kuća CLIO
- Company introduction:Clio publishing company was founded in a time of the greatest social upheavals and political fractures at the end of the twentieth century with the basic idea that as part of their required reading editions created for the modern intellectual, establish solid supports free-thinking man who can constructively resist the devastating impact of the economic crisis and the disintegration of the value system. The publishing concept is characterized by a molded publications ranging from the world of fiction, history, anthropology, psychology, communication studies and media, management and marketing, ecology, essay writing, through the theory, history and criticism of artistic practice, to librarianship, museology and educational policies. By publishing books that are the result of modern knowledge and experience of different cultural and linguistic backgrounds, Clio seeks to participate actively in the reform of secondary and higher education improve these processes, as well as the professional development of teachers and managers of educational institutions. Consistent application of professional standards and respect the procedures in editorial work, employees and associates strive to provide exemplary examples of good editorial practice. As heirs of recognized professional experience, representatives of the house, at the invitation of the authorities, gave a certain contribution to the public debate about the preconditions of creating better conditions for the work of all institutions that are represented for the road book. They are developed and publicly presented the draft law on publishing, the proposal for the establishment of the National Book Centre, an initiative to organize Age books in Serbia, the recommended new principles with guidance for the purchase of books for the library. Begin are long-term projects internest, Library Plus, the Grail-library wonders, dealing with the improvement of the social role of libraries and educational cooperation, media institutions, artists and publishers.
- Contact Person Name:Jelena Petrović
- Address:Gospodar Jovanova 63
- Post Code:11000
- city:Beograd , Serbia
- Cell Phone #:00 381 2624334
- Telephone #:00 381 2624334
- Geo Location:Show
