Course "Integrated Marketing Communications"
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- product description
- company profile
product description
Description:Learning Objective:
Preparation of bank marketers and experts in public relations and advertising to successfully develop the specifics of this on the Bulgarian market with the highest world standards. The course has a key role in the formation of the system of scientific knowledge and skills needed for professional-marketer in the communications system. Based on general knowledge and specific training is not only a direct and logical extensions of them (in terms of expansion, intensification, development and integration), but also in terms of acquiring new knowledge, the formation of habits and skills.
Main content:
Communications of the third millennium. Continuity and renewal. Communications and communications policy.
Development of a communication strategy with the objectives: long and short, strong and weak, the different stages of the life cycle of the organization and products.
Development of elements of the communication policy. Public relations and their relations with other elements. Advertising and its relationship to other elements. Incentives and their connections with other elements. Personal Selling and their relations with other elements.
Developing communicative marketing mix.
Transition strategies of items to Integrated Marketing Communications (IMC). IMC rating.
Culture of IMC. Ethics IMC.
Relationship marketing and IMC.
Duration:
It is recommended that the seminar to last 2-3 days.
Target group:
Directors and deputy directors of departments "Marketing", "PR" and "Advertising" and graduates in this field.
Methods of conducting the seminar:
In the center of learning is the task of the layered and exchange new knowledge and experience of the professionals in this field, as they present the latest (and partial: the most controversial) aspects of communication.
Preparation of bank marketers and experts in public relations and advertising to successfully develop the specifics of this on the Bulgarian market with the highest world standards. The course has a key role in the formation of the system of scientific knowledge and skills needed for professional-marketer in the communications system. Based on general knowledge and specific training is not only a direct and logical extensions of them (in terms of expansion, intensification, development and integration), but also in terms of acquiring new knowledge, the formation of habits and skills.
Main content:
Communications of the third millennium. Continuity and renewal. Communications and communications policy.
Development of a communication strategy with the objectives: long and short, strong and weak, the different stages of the life cycle of the organization and products.
Development of elements of the communication policy. Public relations and their relations with other elements. Advertising and its relationship to other elements. Incentives and their connections with other elements. Personal Selling and their relations with other elements.
Developing communicative marketing mix.
Transition strategies of items to Integrated Marketing Communications (IMC). IMC rating.
Culture of IMC. Ethics IMC.
Relationship marketing and IMC.
Duration:
It is recommended that the seminar to last 2-3 days.
Target group:
Directors and deputy directors of departments "Marketing", "PR" and "Advertising" and graduates in this field.
Methods of conducting the seminar:
In the center of learning is the task of the layered and exchange new knowledge and experience of the professionals in this field, as they present the latest (and partial: the most controversial) aspects of communication.
Seller:TBS Consulting
company profile
TBS Consulting
- Company introduction:The main activity of the company is TBS Consulting organization of professional training at home and abroad, business training, corporate events, seminars, international conferences and business trips. Our primary goal is through modern teaching methods, pleasant atmosphere and perfect organization to meet the high requirements of our customers. We offer a wide range of training topics: health and safety, fire, construction, quality management, preparing assessors of real estate, machinery and equipment, whole enterprises, accounting and more. The programs of our courses are tailored to the needs of our customers in line with the spirit of modern dynamic changes in the economy of our country, we enjoyed the experience of similar companies in Austria, USA, Germany, Holland, Denmark and others. We also offer corporate training in convenient time and place previously agreed program.
- Contact Person Name:Сотирова
- Address:бул. Княгиня Мария Луиза 92, ет. 5
- Post Code:1202
- City:Sofia , Bulgaria
- Cell Phone #:0888 603 724
- Telephone #:02 8310033
