Course in bank marketing: ideas, concepts and strategies
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- product description
- company profile
product description
Description:Learning Objective:
Preparation of bank marketers to successfully develop the specifics of this on the Bulgarian market with the highest standards. The course has a key role in the formation of the system of scientific knowledge and skills needed for professional-marketer. Based on general knowledge and specific training is not only a direct and logical extensions of them (in terms of expansion, intensification, development and integration), but also in terms of acquiring new knowledge, the formation of habits and skills.
Main content:
Analyses and forecasts of the preparatory phase: analysis and market segmentation, selecting target segments and positioning of goods in conditions of fierce competition, competitor analysis and measures for their destabilization, analysis of the strengths and weaknesses of the bank and its products. Forecasting the opportunities and threats facing the bank.
Develop a strategy based on one or several objectives.
Development of the marketing mix. Features of 7P banking. Three pillars of banking marketing: product, distribution and communication. The four pillars of the banking marketing.
Marketing relationships.
Duration:
It is advisable to continue the seminar two days.
Target group:
Directors and deputy directors of departments "Marketing" and graduates in the specialty.
Methods of conducting the seminar:
In the center of learning is the task of the layered new knowledge and exchange experience professionals, marketers who operate freely in the preparation of marketing strategies.
Preparation of bank marketers to successfully develop the specifics of this on the Bulgarian market with the highest standards. The course has a key role in the formation of the system of scientific knowledge and skills needed for professional-marketer. Based on general knowledge and specific training is not only a direct and logical extensions of them (in terms of expansion, intensification, development and integration), but also in terms of acquiring new knowledge, the formation of habits and skills.
Main content:
Analyses and forecasts of the preparatory phase: analysis and market segmentation, selecting target segments and positioning of goods in conditions of fierce competition, competitor analysis and measures for their destabilization, analysis of the strengths and weaknesses of the bank and its products. Forecasting the opportunities and threats facing the bank.
Develop a strategy based on one or several objectives.
Development of the marketing mix. Features of 7P banking. Three pillars of banking marketing: product, distribution and communication. The four pillars of the banking marketing.
Marketing relationships.
Duration:
It is advisable to continue the seminar two days.
Target group:
Directors and deputy directors of departments "Marketing" and graduates in the specialty.
Methods of conducting the seminar:
In the center of learning is the task of the layered new knowledge and exchange experience professionals, marketers who operate freely in the preparation of marketing strategies.
Seller:TBS Consulting
company profile
TBS Consulting
- Company introduction:The main activity of the company is TBS Consulting organization of professional training at home and abroad, business training, corporate events, seminars, international conferences and business trips. Our primary goal is through modern teaching methods, pleasant atmosphere and perfect organization to meet the high requirements of our customers. We offer a wide range of training topics: health and safety, fire, construction, quality management, preparing assessors of real estate, machinery and equipment, whole enterprises, accounting and more. The programs of our courses are tailored to the needs of our customers in line with the spirit of modern dynamic changes in the economy of our country, we enjoyed the experience of similar companies in Austria, USA, Germany, Holland, Denmark and others. We also offer corporate training in convenient time and place previously agreed program.
- Contact Person Name:Сотирова
- Address:бул. Княгиня Мария Луиза 92, ет. 5
- Post Code:1202
- City:Sofia , Bulgaria
- Cell Phone #:0888 603 724
- Telephone #:02 8310033
